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Getting long hauled, or taken for a longer ride than necessary by Vegas cabbies is a common complaint of visitors. Oftentimes, newcomers to Vegas don’t even realize they have paid an inflated fare. The taxi industry’s bad reputation in Las Vegas has driven many to avoid the mode of transportation all together, opting for ride share services Uber or Lyft which are typically cheaper, and have always offered transparent pricing.
In an effort to reinstate trust in the cab industry, the Nevada Taxicab Authority initiated flat rates from McCarran International Airport to hotels along the Strip to alleviate fears of long hauling. Approved as a 6 month pilot program, adjustments could be made down the road if deemed necessary.
Flat rates from the Airport to Strip hotels are broken down by Zone:
Zone 1: $19 will get you to Delano, Excalibur, Hard Rock, Luxor, Mandalay Bay, MGM Grand, OYO, and Tropicana.
Zone 2: $23 will get you to Aria, Bally’s, Bellagio, New York New York, Marriot Grand Chateau, Paris, Park MGM, Planet Hollywood, Polo Towers, Cosmopolitan, Orleans, Signature, Vdara, and Travelodge by Wyndham.
Zone 3: $27 will get you to Caesars Palace, Circus Circus, Encore, Flamingo, Gold Coast, Harrah’s, Hilton Grand Vacations, Las Vegas Convention Center, Palace Station, Palms, Resorts World, Rio, Sahara, Strat, LINQ, Mirage, Palazzo, Venetian, Westin, Trump, TI, Westgate, and Wynn.
Note that flat rate fares do not include credit card fees or gratuity.
The real question is if this move matters? Is it a good deal? Could this win market share back for the cab industry in Vegas?
While transparent pricing is a welcome move by an industry which is often perceived as acting unethical, we don’t expect throngs of visitors flocking back to cabs as pricing is still inflated compared to ride share operators. For example:
A zone 3 cab trip to Caesars Palace will cost you $27 flat rate while an Uber would be $15-$20 depending on demand.
A zone 2 cab trip to MGM Grand will cost $23 flat rate while an Uber would be $9-$15.
A zone 1 cab trip to Tropicana will cost $19 flat rate while an Uber would be $10-$15.
Keep in mind, cabs also charge a credit card fee (which most of us use as it’s the 21st century) while Uber/Lyft do not.
While likely an ineffective move from a value proposition perspective, honest, straightforward pricing will go a long way to ensure unknowing visitors don’t get ripped off. We want newcomers to leave Vegas with a good taste in their mouth so they are likely to return after all.
Seasoned vets will also appreciate not needing to ask their driver to take a certain route to avoid the dreaded long haul. We’re glad the cab industry has finally realized that its difficult to maintain and grow your market share when your customers have to ask you up front not to steal from them.
What are your thoughts? Will this move win your business back? Let us know in the comments!